Joy Schoffler, Principal at Distinctive Edge, interviews Marcella Caldwell, Partner at Distinctive Edge, who shares her expertise on throwing the perfect event. In their discussion, they cover topics such as thoughtful branding, finding the ideal venue, and creating experiences that leave guests eager for more. With over a decade of experience in event management, Marcella is one of the best in the business at planning and executing successful events. Watch the full interview to learn her tips and tricks for making events truly exceptional.