Eric works at the intersection of Advertising, Marketing, and Commerce (AM&C) with emerging DxR technologies such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). He helps companies on a transformational journey to evolve and optimize their core digital business offerings through innovation. He has significant experience in taking products from idea development to market, to increase customer engagement, personalization, and revenue growth.
Eric is passionate about new technology and the ways it can be leveraged to create unique experiences while connecting people and enhancing their lives. He emphasizes the next disruption for companies will be around “the digital economy of purpose and convenience”. He’s excited to share his knowledge of E-Commerce, Cross-Platform Marketing, Shared Economy, Collaborative Consumption, Consumer Personalization, Internet of Things (IoT), Interactive Video, Artificial Intelligence (AI), Neural Networks (NN), Computer Vision (CV), in addition to AR.
Eric has 10+ years of professional experience collaborating with both Fortune 100 companies and start-ups including Samsung, Kraft, Lady Gaga, FIFA World Cup, MTV, and others. He has a deep and versatile background in digital marketing and has created programs with Netflix, Facebook, Mastercard, Vivendi, NBA, NFL, and Ford. Licensed projects include Animal Planet, NFL, NBA, FIFA, Nickelodeon, and Starbucks. Eric has also taken part in advising and implementing Covid-19 protocols as well as managing access platforms for major sporting events and venues as a way of supporting the effort to bring back spectator events safely.
In addition, Eric has founded and invested in multiple start-ups, serving as an advisor as well as being involved in the development of several digital products and services: from the creation of marketing strategies and sourcing sales partners to negotiating and closing the deal. His most recent investment is building out a virtual production studio in Las Vegas with volumetric, lidar, and photogrammetry scanners for the creation of immersive worlds used by entertainment and enterprise companies, such as Netflix and Facebook.
As a thought leader, Eric has most recently taken part in speaking engagements at Game Developer’s Conference, Money 2020, Advertising Week, and Casual Connect.
Eric has a BSBA in Marketing from California Polytechnic State University, San Luis Obispo