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# Distinctive Edge Partners

## Sitemaps

- [XML Sitemap](https://distinctiveedge.partners/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [2025 Aerospace and Defense Innovation During SXSW Event Round-up](https://distinctiveedge.partners/2025-aerospace-and-defense-innovation-during-sxsw-event-round-up/) - Distinctive Edge has assembled our annual round-up of aerospace and defense panels, parties, and networking events happening this March during SXSW. So far, we are tracking nearly 100 different panels and parties spread throughout 18 locations from March 4th to 12th. In addition to the list below, there are several private invite-only events happening over
- [How to Maximize ROI and Create Opportunities at CyberMarketingCon 2024](https://distinctiveedge.partners/how-to-maximize-roi-and-create-opportunities-at-cybermarketingcon-2024/) - Turn your conference experience into measurable success for your business.
- [Summer Reads For Aerospace & Defense Leaders Part II](https://distinctiveedge.partners/summer-reads-for-aerospace-defense-leaders-part-ii/) - Earlier this summer, we introduced our first list of must-read books recommended by industry leaders. We've added a few more to the list. These books span a wide range of topics, including risk management strategies, geopolitical trends, methods of communication, and creating memorable events. Check out these recommendations below: Recommended by Paul Thompson, Executive Vice
- [Summer Reads for Aerospace & Defense Leaders](https://distinctiveedge.partners/summer-reads-for-aerospace-and-defense-leaders/) - Summer is the perfect time to catch up on some reading, and we've gathered a list of favorite books from industry leaders. These must-reads cover a wide range of topics, from leadership and decision-making to strategic and tactical insights. If you have other suggestions to add to our list, please share them with Claire Guzman
- [Finding the Perfect Venue](https://distinctiveedge.partners/finding-the-perfect-venue/) - Joy Schoffler, Principal at Distinctive Edge, interviews Marcella Caldwell, Partner at Distinctive Edge, who shares her expertise on throwing the perfect event. In their discussion, they cover topics such as thoughtful branding, finding the ideal venue, and creating experiences that leave guests eager for more. With over a decade of experience in event management, Marcella Joy Schoffler, Principal at Distinctive Edge, interviews Marcella Caldwell, Partner at Distinctive Edge, who shares her expertise on throwing the perfect event. In their discussion, they cover topics such as thoughtful branding, finding the ideal venue, and creating experiences that leave guests eager for more. With over a decade of experience in event management, Marcella Finding the Perfect Venue
- [Big Picture Event Design](https://distinctiveedge.partners/big-picture-event-design/) - Uncategorized https://distinctiveedge.partners/big-picture-event-design/ May 2, 2024 Distinctive Edge Partners
- [SXSW AEROSPACE & DEFENSE ROUND-UP: MARCH 8-MARCH 13, 2024](https://distinctiveedge.partners/sxsw-aerospace-defense-round-up-march-8-march-13-2024/) - Coming to SXSW in March? Distinctive Edge has assembled our annual aerospace and defense round-ups of panels, parties, and networking events happening; make sure you sign up early as many events will soon be at capacity! *For official SXSW panels that require a badge, you can order a badge here. Distinctive Edge Partners Events
- [Five Steps to An Effective Aerospace and Defense Content Strategy](https://distinctiveedge.partners/five-steps-to-an-effective-aerospace-and-defense-content-strategy/) - Content creation is an important pillar in a successful marketing plan. In fact, content has become so important for marketing that many organizations now have designated roles to oversee its strategy and execution. In the Aerospace and Defense industry, useful, targeted content creation enables organizations and brands to share their expertise, highlight innovation and achieve
- [9 Effective Strategies to Make the Most of your SXSW Experience](https://distinctiveedge.partners/9-effective-strategies-to-make-the-most-of-your-sxsw-experience/) - SXSW is on the horizon, and whether you're a SXSW conference veteran or rookie, it's important to plan ahead and develop an effective strategy that can help make the most of your experience. With proper planning, you could avoid missing out on some key panels and networking events. But most importantly, you can create valuable
- [Preparing for 2024 Success Begins Today](https://distinctiveedge.partners/preparing-for-2024-success-today/) - Business Growth in 2024 Means Laying the Groundwork Now Each year, retail stores begin preparing for the holidays earlier and earlier. We now see Halloween costumes in August while we’re trying to enjoy the last days of summer, and we are bombarded by Christmas displays in October before we even get to trick-or-treat. As annoying
- [5 Tips to Create a Better Press Release for Your Government Contract Award](https://distinctiveedge.partners/5-tips-to-create-a-better-press-release-for-your-government-contract-award/) - As Fall awards season approaches, government contractors are gearing up to announce their latest contract wins. A press release can be a powerful tool for showcasing your company’s products or services, building credibility, and strengthening your standing in the government contracting community. However, crafting an effective press release within the government contracting world also requires
- [The Right Marketing Mix – 5 Tips to Grow Your Defense and Aerospace Business](https://distinctiveedge.partners/the-right-marketing-mix-5-tips-to-grow-your-defense-and-aerospace-business/) - In the dynamic world of the defense and aerospace industry, marketing isn't just about promoting products and services; it's about crafting a compelling narrative that resonates with a highly specialized audience. While most marketing strategies these days only focus on digital solutions, it’s important for smart marketers to incorporate a combination of both traditional and
- [3 Tips for Running Successful Corporate Events in the Aerospace and Defense Industry](https://distinctiveedge.partners/3-tips-for-running-successful-corporate-events-in-the-aerospace-and-defense-industry/) - In the fiercely competitive realm of the aerospace and defense industry, effective corporate events can be pivotal in strengthening relationships, amplifying brand presence, and fostering business growth. By curating meaningful experiences, your brand can leave an enduring impression on participants, sponsors, and partners alike. This article explores three core strategies to plan and execute impactful
- [Introducing Distinctive Edge's Event Management Division](https://distinctiveedge.partners/aerospace-and-defense-corporate-event-management-services/) - Distinctive Edge is excited to announce the launch of our dedicated events division, specializing in event management for the aerospace and defense industry. The Distinctive Edge team brings expertise and connections to speaker recruitment and event management, helping clients meet broader organizational goals. Our event management backgrounds, paired with highly skilled aerospace and defense industry
- [SXSW Defense Events Round-Up: March 9-March 15, 2023](https://distinctiveedge.partners/defense-innovation-round-up-march-9-march-15-2023/) - Coming to Austin in March? Don’t miss our round-up of defense events happening March 9th through the 15th during SXSW. With 83 defense-oriented panels, parties, and networking events happening over these six days make sure you sign up early as many events will soon be at capacity! Check out the full line-up of defense events
- [SXSW Space Innovation Round-Up: March 8-March 16, 2023](https://distinctiveedge.partners/space-innovation-round-up-march-8-march-16-2023/) - Coming to Austin in March? Don’t miss our round-up of Space events happening March 8th through the 16th during SXSW. With 48 aerospace space-related panels, parties, and networking events happening over these four days, make sure you sign up early as many events will soon be at capacity! Check out the full line-up of events
- [Defense Innovation and Space Tech at SXSW!](https://distinctiveedge.partners/defense-innovation-and-space-tech-at-sxsw/) - Defense innovation and space-related content are gearing up to be a more significant part of programming at SXSW than ever before. There are now over 20 space and defense-related programs, panels, and parties—with more events and programming still in the planning phase yet to be announced. If you are booking tickets, keep in mind the
- [Top Defense Innovation Picks for SXSW](https://distinctiveedge.partners/top-defense-innovation-picks-for-sxsw/) - As one of the most significant technology events in the world, SXSW brings together innovators and investors from across the technology spectrum. Having run SXSW's PR at my last agency, which specialized in working with innovative technology companies and investment firms--I am beyond excited to see how the defense community has worked to build relationships
- [These 2023 SXSW Space Panels are Out of this World!](https://distinctiveedge.partners/pellentesque-sedmassa-necsem-auctor/) - Our 2023 Space Panel Picks for SXSW — Cast Your Vote Today! SXSW 2022 was out of this world --featuring a fantastic mix of space programming, meetups and events (including our very own Space and Defense Innovation VIP Reception). As one of the top technology events in the world, we want to ensure people hear
- [How to Keep People on Your Newsletter List – and Not Get Unsubscribers](https://distinctiveedge.partners/how-to-keep-people-on-your-newsletter-list-and-not-get-unsubscribers/) - One way to keep people engaged and up-to-date on your industry’s news is by regularly sending out a newsletter. Online systems like MailChimp make it easy to customize emails (such as a holiday-themed layout in December) to send to your entire database. However, if you have ever shopped online or attended a conference, you know
- [Making An Impact](https://distinctiveedge.partners/making-an-impact/) - Our country is facing enormous challenges. Extreme weather is weakening our infrastructure. Cyber warfare has enabled enemy combatants to wreak havoc from afar. Supply chain disruption and the potential for trade wars makes the need for independence more urgent than ever. While the future may look bleak, I am a firm believer that innovative organizations
- [You miss 100% of the shots, you don’t take](https://distinctiveedge.partners/you-miss-100-of-the-shots-you-dont-take/) - Years ago I was at a roof top party where I met a power house of an entrepreneur. We got to talking about the SXSW pitch competition--which she dreamed of winning someday. This 29-year-old, African American PHD student had built a fintech company which provided an amazing service to her community. Having served as a
- [New Year, New Goals – 4 Steps to Develop a Strategic PR Plan](https://distinctiveedge.partners/new-year-new-goals-4-steps-to-develop-a-strategic-pr-plan/) - As one year ends and another begins, people typically use this time to establish new goals and resolutions that they want to accomplish in the coming year. The end of the year is also an ideal time to take a good look at your business and determine if your current marketing and communications strategies are
- [How to Write a Press Release that Boosts the Bottom-line](https://distinctiveedge.partners/how-to-write-a-press-release-that-boosts-the-bottom-line/) - Sending out a news release can be time consuming. From writing the first draft until the final touches, the goal is to tell a story that your target market will want to read. Effective press releases highlight customer wins, share data, and blend key messages to reenforce examples of success. Done correctly they are a
- [Maximizing Your Marketing Spend at SXSW](https://distinctiveedge.partners/maximizing-your-marketing-spend-at-sxsw/) - The holidays have come to an end, and we’ve got our sights set on the spring. Why? Because during this time, another season starts to ramp up: Conference Season. One of the big ones on the horizon is SXSW, and whether you’re a SXSW conference veteran or rookie, it’s important to plan ahead and develop

## Pages

- [Distinctive Edge – Federally Focused Communications, Marketing and Government Affairs](https://distinctiveedge.partners/) - Accelerate YOUr Mission LEARN MORE WHO WE ARE DISTINCTIVE EDGE Distinctive Edge Partners exists to help connect the federal ecosystem with the technologies that matter most to America and her allies. We help build the communications, government affairs, and marketing strategies and systems your organization needs to grow and protect market share – helping our
- [Army Demand Signal Forum Fall 2026](https://distinctiveedge.partners/fall-26-army-demand-signal-forum/) - OUR EVENT Be in the room where Army leadership signals what it needs next, and acquisition leaders outline the procurement strategy to accelerate the fielding of disruptive technology to the field. Real conversations about real demand, and the rare opportunity to align capital and innovation to fund capabilities the Army actually needs. This full-day event gives attendees
- [Dual Use Academy Defense Workshop](https://distinctiveedge.partners/dual-use-academy-defense-workshop/) - DUAL-USE ACADEMY DEFENSE WORKSHOP September 30, 2026 Austin, TX Join us for Mission Ready: Compliance, Comms & Capital for Defense TechHelping defense companies build the legal, financial, and strategic foundation required to compete, grow, and scale.Dual-Use Academy is designed to help founders in the dual-use space secure non-dilutive funding through education, mentorship, organic connections, and
- [About Us](https://distinctiveedge.partners/about-us/) - About Us Knowledge. Experience. Powerful Connections. Distinctive Edge is comprised of award-winning communications, marketing, government, tech, and event management strategists with vast experience building infrastructure, systems, and teams for public and private global brands and government agencies.Our on-the-ground experience uniquely qualifies us to successfully support government contractors. We have served in the military, worked throughout
- [team main](https://distinctiveedge.partners/team-main/) - meet our team our team Joy Schoffler Communications, Investor Relations, & Marketing Strategist | Board Advisor Samantha Brown Public Affairs & Crisis Communications Tim Chrisman Partner, Space Industry Practice Hon. Dan Donovan Former Congressman, Government Relations Thomas Baker Technology & Innovation Advisor B.J. Talley Global Communications & Investor Relations Strategist Craig Savage Public Affairs &
- [joy schoffler](https://distinctiveedge.partners/joy-schoffler/) - meet ouR team Joy Schoffler Communications, Investor Relations, & Marketing Strategist | Board Advisor Industry Expertise Financial Services | Defense | Cybersecurity | Maritime | Energy | Foreign and Domestic Government Affairs | Real Estate | Financial Technology | AI and critical minerals | Artificial Intelligence and Machine Learning Joy Schoffler, founder and principal of
- [Events](https://distinctiveedge.partners/events/) - Events & Programs Mission Ready: Compliance, Comms & Capital for Defense Tech September 30, 2026 AUSTIN, TX ARMY DEMAND SIGNAL FORUM September 10, 2026 Washington, DC ARMY DEMAND SIGNAL FORUM April 28, 2026 Palo Alto, California
- [contact us](https://distinctiveedge.partners/contact-us/) - contact us get in touch contact us Location 701 Brazos St Suite 500 Austin TX, 78701 linkedin distinctive-edge-partners Email us info@distinctiveedge.partners contact us get in touch with us
- [The Edge Blog](https://distinctiveedge.partners/blog/) - The Edge Blog Marketing and Communications Insights The Edge Blog Marketing and Communications Insights 2025 Aerospace and Defense Innovation During SXSW Event Round-up 2025 Aerospace and Defense Innovation During SXSW Event Round-up • February 6, 2025 Distinctive Edge has assembled our annual round-up of aerospace and defense panels, parties, and networking events happening this March
- [advisory services](https://distinctiveedge.partners/advisory-services/) - WHAT WE DO ADVISORY SERVICES Your Success is Our Mission In the federal marketplace, visibility and relationships determine success. We combine deep sector expertise, strategic communications, and powerful networks to help defense and technology companies win contracts, attract investment, and build lasting influence. strategic connections We design communications strategies to impact opinions and outcomes, then
- [Craig Savage](https://distinctiveedge.partners/craig-savage/) - meet ouR team Craig Savage Public Affairs & Strategic Communications Industry Expertise Aerospace & Defense | Maritime & Shipbuilding | Energy & Environment | International Affairs | Hospitality & Tourism | Workforce Development, Infrastructure & Supply Chain | Legislative Affairs | Community Engagement Craig Savage is a public affairs and strategic communications executive with nearly
- [Ashley Shenk](https://distinctiveedge.partners/ashley-shenk/) - meet ouR team Ashley Shenk Senior Account Manager Industry Expertise Aerospace and Defense | Healthcare | Financial Technology Ashley Shenk brings significant Defense and Aerospace experience to her role as Communications Manager at Distinctive Edge. With a strong marketing, communications, and human resources background, she excels at optimizing communication channels, developing compelling content, and crafting business-critical messages
- [Tim Chrisman](https://distinctiveedge.partners/tim-chrisman/) - meet ouR team Tim Chrisman Partner, Space Industry Practice Industry Expertise Defense & Aerospace | Intelligence | Financial Services | Pharmaceuticals Tim Chrisman leads the space industry practice at Distinctive Edge Partners, bringing extensive knowledge, connections, and expertise to clients looking to advance interests across the space sector.A space policy and geopolitics expert who writes
- [Hon. Dan Donovan](https://distinctiveedge.partners/hon-dan-donovan/) - meet ouR team Hon. Dan Donovan Former Congressman, Government Relations Industry Expertise Congressman Donovan was appointed to the Homeland Security Committee, where he served as chairman of the Emergency Preparedness, Response, and Communication Subcommittee and was a member of the Cyber Security and Infrastructure Protection Subcommittee. He was also appointed to the Foreign Affairs Committee,
- [Lauren Condoluci](https://distinctiveedge.partners/lauren-condoluci/) - meet ouR team Lauren Condoluci Senior Strategist Industry Expertise Defense & Aerospace | Tech | Professional Services | Legal Services | Media & Entertainment As a senior strategist at Distinctive Edge, Lauren brings a proven track record of building and scaling high-profile public relations programs, preparing for and engaging in rapid response solutions, and developing public affairs programs
- [Judd Hollas](https://distinctiveedge.partners/judd-hollas/) - meet ouR team Judd Hollas Senior Strategist Industry Expertise Venture Capital | Private Equity | Investment Platforms| SaaS | Real Estate Investment | SMB Growth & Advisory | Financial Services | Capital Markets | FinTech | Crowdfunding Judd Hollas brings over 20 years’ experience building, scaling, and restructuring high-growth organizations, to his work leading investor relations strategy at Distinctive
- [B.J. Talley](https://distinctiveedge.partners/b-j-talley/) - meet ouR team B.J. Talley Global Communications & Investor Relations Strategist Industry Expertise Transportation | Industrial Technology | Electronics & Tech Hardware| Manufacturing A strategic partner at Distinctive Edge, B.J. brings vast experience across: aerospace, logistics, defense, industrials, and manufacturing, helping organizations leverage strategic communications to drive growth, engage stakeholders and protect what they’ve earned.He draws on two
- [Allison Chaney](https://distinctiveedge.partners/allison-chaney/) - meet ouR team Allison Chaney Digital and Social Media Marketing Industry Expertise Robotics | Financial Services | Defense | Aerospace | Transportation | Industrial Manufacturing | Energy | Telecom | Logistics | Government Allison Chaney is a world-class digital marketer, successful entrepreneur and sought-after trainer and speaker who brings passion and deep expertise to clients looking to
- [Ayisha Thompson](https://distinctiveedge.partners/ayisha-thompson/) - meet ouR team Ayisha Thompson Creative Director Industry Expertise Brand Marketing | Graphic Design | Marketing Communications Ayisha Thompson is a seasoned brand, marketing and design strategist at Distinctive Edge Partners. With more than a decade of experience in branding, graphic design, and marketing communications, she plays a key role in shaping strategic brand identities, visual systems, and marketing collateral for clients across
- [Brenna Kaminski](https://distinctiveedge.partners/brenna-kaminski/) - meet ouR team Brenna Kaminski Senior Account Manager Industry Expertise Civil | Defense | Sustainable Transportation | Higher Education As a senior account manager at Distinctive Edge, Brenna brings deep experience in the areas of communication, strategic marketing, community outreach and events – in order to help organizations achieve consistent messaging and visibility. She is a leader
- [Michael W. Leslie](https://distinctiveedge.partners/michael-w-leslie/) - meet ouR team Michael Leslie Public Affairs & Media Strategy Industry Expertise Military & Defense Communications | Government & Public Sector Relations | Strategic Communications & Public Affairs | Crisis & Disaster Response | Media Strategy & Storytelling Michael W. Leslie is a communications and operations executive with more than two decades of experience leading media
- [Jennifer Walton](https://distinctiveedge.partners/jennifer-walton/) - meet ouR team Jennifer Walton Senior Strategist Industry Expertise Science | Climate Change | Sustainability | Emergency & Crisis Response | Healthcare As a strategic partner at Distinctive Edge, Jennifer brings deep experience at the nexus of communication, environmental change, and crisis response – in order to help organizations, prepare for and respond to the true nature of the
- [Thomas Baker](https://distinctiveedge.partners/thomas-baker/) - meet ouR team Thomas Baker Technology & Innovation Advisor Industry Expertise Artificial Intelligence | Aerospace & Defense | Venture Technology | Generative AI | Space Infrastructure | Decentralized Systems | Propulsion & Rocketry | Robotics | Semiconductor Engineering | Strategic Advisory | Dual-Use Tech | National Security Innovation | Deep Tech Ventures Thomas Baker works
- [Lorraine Campbell](https://distinctiveedge.partners/lorraine-campbell/) - meet ouR team Lorraine Campbell Chief of Staff Industry Expertise Aerospace and Defense | Mining Lorraine Campbell serves as Chief of Staff at Distinctive Edge, where she leverages more than 15 years of administrative and operational expertise to drive organizational excellence. With a demonstrated passion for process improvement, Lorraine plays a pivotal role in developing and implementing systems both
- [Samantha Brown](https://distinctiveedge.partners/samantha-brown/) - meet ouR team Samantha Brown Public Affairs & Crisis Communications Industry Expertise National Security & Defense | Government & Public Sector | Economic Development & Foreign Direct Investment | Strategic Communications & Public Affairs Samantha Brown is a seasoned strategist specializing in government relations, public affairs, and strategic communications, with over fifteen years of experience guiding organizations
- [Margaret Courtney](https://distinctiveedge.partners/margaret-courtney/) - meet ouR team Margaret Courtney Account Coordinator Industry Expertise National Security & Defense | Government & Public Sector | Economic Development & Foreign Direct Investment | Strategic Communications & Public Affairs Margaret Courtney brings experience at the intersection of public policy and technology to her role as Account Coordinator at Distinctive Edge Partners.Margo has contributed
- [Public Relations](https://distinctiveedge.partners/public-relations/) - WHAT WE DO PUBLIC RELATIONS We work with clients to develop a media strategy that goes beyond brand awareness, leveraging new and traditional media to build a digital history of third-party validation targeted to enhance appeal to your target audiences while generating traffic and connections to improve overall value.This often includes targeted identification and outreach
- [Content Creation](https://distinctiveedge.partners/content-creation/) - WHAT WE DO Content Creation Clear and compelling content—consistently articulated to the right audience at the right time—can have far-reaching business impacts. An effective content marketing strategy will inform, educate, and engage your audience. It is one of the most effective tools for building trust and influencing people in today’s digital world and is critical
- [Investor Relations](https://distinctiveedge.partners/investor-relations/) - WHAT WE DO INVESTOR RELATIONS The Distinctive Edge team works with executives and internal investor relations officers to maximize value when executing a capital raise. We evaluate which types of investors will resonate most with your company, identify where those investors are most likely to be found on- and off-line, and then develop the messages
- [corporate communications](https://distinctiveedge.partners/corporate-communications/) - WHAT WE DO CORPORATE COMMUNICATIONS Distinctive Edge helps organizations build and maximize value, improve operations, and turn risks and threats into opportunities. Our team has served in executive leadership roles, helping organizations thrive through transition and specialty situations.We are fluent in the languages of finance, innovation, operations, legal, corporate development, strategy, culture, and regulatory affairs.
- [government Affairs](https://distinctiveedge.partners/government-affairs/) - WHAT WE DO GOVERNMENT AFFAIRS Distinctive Edge helps organizations navigate complex government landscapes and build strategic value across federal, state, and local sectors. Our team has served in executive leadership roles, helping organizations thrive through regulatory transitions, policy changes, and specialty governmental situations.We are fluent in government relations, policy development, federal contracting, and interagency coordination.
- [crisis communications](https://distinctiveedge.partners/crisis-communications/) - WHAT WE DO CRISIS COMMUNICATIONS Distinctive Edge helps organizations manage complex crises and turn critical threats into manageable situations through expert communications strategy. Our team has served in executive leadership roles during high-stakes crises, helping organizations preserve reputation and emerge stronger from challenging situations.We are fluent in crisis communications, public response, stakeholder management, and media
- [Marketing](https://distinctiveedge.partners/marketing/) - WHAT WE DO MARKETING We work with organizations to ensure their digital marketing efforts are hitting the mark. We unlock the full power of their digital presence by optimizing existing marketing efforts and uncovering new pathways for growth. We identify hidden value within your digital ecosystem to improve performance, elevate visibility, and generate measurable impact
- [Strategic Connections](https://distinctiveedge.partners/strategic-connections/) - WHAT WE DO Strategic Connections Distinctive Edge helps organizations achieve mission success by identifying and engaging with high-value stakeholders across industry, academia, the federal sector and capital allocators.Starting with a deep understanding of client goals, we map complex ecosystems, support tech scouting, build cross-branch syndication efforts, and connect leaders with stakeholders that create impact. Our
- [Event Management](https://distinctiveedge.partners/event-management/) - WHAT WE DO Event Management At Distinctive Edge, we take an integrated approach to corporate event planning and execution. We start with our client’s end goals in mind, helping to create custom experiences designed to build brands, strengthen relationships and maximize desired outcomes. As a full-service communication, marketing, and event management firm, specializing in aerospace and
- [Army Demand Signal Forum](https://distinctiveedge.partners/army-demand-signal-forum-april-2026/) - OUR EVENT Be in the room where Army leadership signals what it needs next, and acquisition leaders outline the procurement strategy to accelerate the fielding of disruptive technology to the field. Real conversations about real demand, and the rare opportunity to align capital and innovation to fund capabilities the Army actually needs. This full-day, closed-door event gives
- [Privacy Policy new](https://distinctiveedge.partners/privacy-policy-new/) - Effective Date: 09-09-2020 We are committed to protecting Your privacy. This Privacy Policy describes how We collect, use, store, share and protect the information collected through http://distinctiveedge.partners (the Website).In this Privacy Policy, "We", "Us", and "Our" refer to Distinctive Edge Partners. For more information about Us, see Our Details at the end of this Policy.
- [Exit Ready](https://distinctiveedge.partners/exit-ready/) - ExitReady Unlocks Value Ahead of Exits US institutional investors believe that Investor Relations (IR) accounts for a total variance of 30% in a company’s valuation – from a premium of 10% for “superb” IR to a discount of 20% for “poor” IR. — Rivel Research Group, “Harnessing IR’s Power to Impact a Company’s Valuation” We
- [ABOUT US](https://distinctiveedge.partners/about-experts/about-us/)
- [Corporate Events](https://distinctiveedge.partners/corporate-events-2/) - https://distinctiveedge.partners/corporate-events-2/ Corporate Events Distinctive Edge Partners - 2023 2026 September 05 admin
- [OUR WHY](https://distinctiveedge.partners/our-why/)
- [Call Action](https://distinctiveedge.partners/call-action/) - Our expansive network and on-the-ground experience extend beyond the traditional aerospace and defense sectors, providing unique connections, insights and results for the clients we serve.
- [Welcome Page](https://distinctiveedge.partners/distinctive-edge/) - We take an integrated approach to public relations and marketing– designed to build and maximize value, improve operations, and turn risks and threats into opportunities. We focus on creating communication strategies to impact opinions and outcomes, then place our clients in positions of power in front of the key stakeholders who matter most to achieve
- [HOW WE HELP](https://distinctiveedge.partners/how-we-help/) - Combining decades of experience with a results-focused methodology, we bring extensive expertise across:
- [LEARN MORE](https://distinctiveedge.partners/ready-to-learn-more/) - We help aerospace and defense leaders solve problems and achieve their goals, ensuring they excel at their business of changing the world. Connect with us today to learn how our team of communication, marketing, and event management experts can take your brand to the next level.
- [READY TO GET STARTED](https://distinctiveedge.partners/ready-to-gain-your-distinctive-edge/) - We help aerospace and defense leaders solve problems and achieve their goals, ensuring they excel at their business of changing the world. Connect with us today to learn how our team of communication, marketing, and event management experts can take your brand to the next level.
- [Corporate Events](https://distinctiveedge.partners/corporate-events/) - Custom Experiences Designed to Build Relationships and Impact Outcomes At Distinctive Edge, we take an integrated approach to corporate event planning and execution. We start with our client’s end goals in mind, helping to create custom experiences designed to build brands, strengthen relationships and maximize desired outcomes. As a full-service communication, marketing, and event management firm,
- [Marketing](https://distinctiveedge.partners/digital-marketing/) - We help organizations optimize current digital marketing activities, uncover new strategies, and identify areas of hidden value that can have significant impacts on revenue and valuation. We work with clients to refine processes, improve ROI, and amplify marketing messages to the right audiences at the right time in the right place. Services include: Full Service
- [Exit Ready - backup 11-2-2022](https://distinctiveedge.partners/exit-ready-backup-11-2-2022/) - ExitReady Unlocks Value Ahead of Exits US institutional investors believe that Investor Relations (IR) accounts for a total variance of 30% in a company’s valuation – from a premium of 10% for “superb” IR to a discount of 20% for “poor” IR. — Rivel Research Group, “Harnessing IR’s Power to Impact a Company’s Valuation” We
- [Our Process](https://distinctiveedge.partners/our-process/)
- [COMMUNICATIONS TRAINING AND SUPPORT](https://distinctiveedge.partners/communications-training-and-support/) - Building internal communications and public relations capabilities within your organization often leads to better outcomes, a higher return on investment and long-term skill that enhances overall team capabilities. After all who better to tell your company’s story than a team member who lives and breathes it daily? While many organizations desire to bring this function
- [Terms and Conditions](https://distinctiveedge.partners/terms-and-conditions/) - Introduction Welcome to distinctiveedge.partners (the "Website"). These Terms and Conditions ("Agreement") are a legal agreement that explain the terms and conditions that all visitors, users, clients and customers ("You", or "Your") must comply with when using the Website. By using the Website, You agree to abide by all of the terms and conditions in this
- [Privacy Policy](https://distinctiveedge.partners/privacy-policy/) - Effective Date: 09-09-2020 We are committed to protecting Your privacy. This Privacy Policy describes how We collect, use, store, share and protect the information collected through http://distinctiveedge.partners (the Website).In this Privacy Policy, "We", "Us", and "Our" refer to Distinctive Edge Partners. For more information about Us, see Our Details at the end of this Policy.
- [Business Solutions](https://distinctiveedge.partners/distinctive-edge-professionals-work-with-you-to/)
- [](https://distinctiveedge.partners/global-leaders/) - Our partners have served in executive leadership for fortune 1000 global organizations, served at the highest levels of office and managed billions in buy and sell side transactions. Our experience, founding, scaling, exiting and acquiring companies along the way, gives our team a unique understanding of the clients we serve.
- [OUR EXPERTS](https://distinctiveedge.partners/about-experts/)
- [Book a session](https://distinctiveedge.partners/book-a-session/)
- [Appointment](https://distinctiveedge.partners/appointment/)
- [OUR EXPERIENCE](https://distinctiveedge.partners/our-experience/)
- [INDUSTRIES WE SERVE](https://distinctiveedge.partners/industries-we-serve/)

## Elementor Header & Footer Builder

- [FOOTER](https://distinctiveedge.partners/elementor-hf/footer/) - HOME ADVISORY SERVICES ABOUT US BLOG CONTACT US Location701 Brazos St Suite 500 Austin TX, 78701 Linkedindistinctive-edge-partners Email usinfo@distinctiveedge.partners Copyright © 2026 Distinctive Edge Partners Terms of Use Privacy Policy
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## How We Help

- [COMMUNICATIONS](https://distinctiveedge.partners/ourhowwehelp/corporate-communications/) - We help organizations thrive through transition, mitigating risks & activating growth opportunities
- [MARKETING](https://distinctiveedge.partners/ourhowwehelp/digital-marketing/) - We build polished & professional brands, amplifying your message online & in person
- [EVENT MANAGEMENT](https://distinctiveedge.partners/ourhowwehelp/comms-training-support/) - We design experiences that build brands, strengthen relationships, and maximize outcomes
- [PUBLIC RELATIONS](https://distinctiveedge.partners/ourhowwehelp/public-relations/) - We strategically place our clients in positions of power, in front of audiences that matter most

## Advisory Services

- [Government Relations](https://distinctiveedge.partners/ouradvisoryservices/government-relations/) - We help clients understand the federal government landscape-gaining prospective and insights, leading to better business outcomes.
- [Marketing](https://distinctiveedge.partners/ouradvisoryservices/digital-marketing/)
- [M&A Communication Services](https://distinctiveedge.partners/ouradvisoryservices/aerospace-and-defense-industry-ma-communication/) - A strong communication and marketing strategy can significantly increase the value of your business leading up to an exit.
- [Content Creation](https://distinctiveedge.partners/ouradvisoryservices/content-creation/)
- [Corporate Communications](https://distinctiveedge.partners/ouradvisoryservices/corporate-communications/) - We help organizations thrive through transition and special situations. Acting as an extension of your team, we build and maximize value, improve operations, and turn risks into opportunities.
- [Event Management](https://distinctiveedge.partners/ouradvisoryservices/aerospace-and-defense-industry-event-management/)
- [Public Relations](https://distinctiveedge.partners/ouradvisoryservices/turnaround-and-restructuring/)
- [Investor Relations](https://distinctiveedge.partners/ouradvisoryservices/revenue-enhancement/) - We provide integrated investor relations for public and private companies designed to enhance investors' attraction to and perception of your company...

## Our Experience

- [SXSW Logo](https://distinctiveedge.partners/ourexperience/logo-11/)
- [Payment Data Logo](https://distinctiveedge.partners/ourexperience/logo-12/)
- [Finovate Logo](https://distinctiveedge.partners/ourexperience/logo-13/)
- [Stands Logo](https://distinctiveedge.partners/ourexperience/logo-7-2/)
- [NY DA Logo](https://distinctiveedge.partners/ourexperience/logo-7/)
- [US House](https://distinctiveedge.partners/ourexperience/logo-10/)
- [Deutsche bank logo](https://distinctiveedge.partners/ourexperience/logo-9/)
- [Thomson Ruters Logo](https://distinctiveedge.partners/ourexperience/logo-15/)
- [UN Logo](https://distinctiveedge.partners/ourexperience/logo-6/)
- [Morgan Stanley](https://distinctiveedge.partners/ourexperience/logo-3/)
- [ETrade Logo](https://distinctiveedge.partners/ourexperience/logo-1/)
- [Logo 14](https://distinctiveedge.partners/ourexperience/logo-14/)
- [Logo 5](https://distinctiveedge.partners/ourexperience/logo-5/)
- [Logo 4](https://distinctiveedge.partners/ourexperience/logo-4/)
- [Logo 2](https://distinctiveedge.partners/ourexperience/logo-2/)

## Our Experts

- [Joy Schoffler](https://distinctiveedge.partners/ourexperts/joy-schoffler-3/) - Joy Schoffler, Principal of Distinctive Edge Partners, is an award-winning global communications strategist with decades of experience building, scaling, and protecting global public and private brands. Distinctive Edge is a full-service communications, marketing, and events management firm serving clients across the aerospace and defense industry. It pairs deep industry expertise with creative strategies to help
- [Lorraine Campbell](https://distinctiveedge.partners/ourexperts/lorraine-campbell/) - Lorraine Campbell serves as Chief of Staff at Distinctive Edge, where she leverages more than 15 years of administrative and operational expertise to drive organizational excellence. With a demonstrated passion for process improvement, Lorraine plays a pivotal role in developing and implementing systems both within the agency and for clients, creating the operational foundation necessary for sustainable growth
- [Ayisha Thompson](https://distinctiveedge.partners/ourexperts/ayisha-thompson/) - Ayisha Thompson is a seasoned brand, marketing and design strategist at Distinctive Edge Partners. With more than a decade of experience in branding, graphic design, and marketing communications, she plays a key role in shaping strategic brand identities, visual systems, and marketing collateral for clients across a range of industries. As part of the Distinctive Edge team, Ayisha works seamlessly alongside
- [Ashley Shenk](https://distinctiveedge.partners/ourexperts/ashley-shenk/) - Ashley Shenk brings significant Defense and Aerospace experience to her role as Communications Manager at Distinctive Edge. With a strong marketing, communications, and human resources background, she excels at optimizing communication channels, developing compelling content, and crafting business-critical messages that resonate with target audiences. Ashley has dedicated most of her career to the Defense and
- [Michael W. Leslie](https://distinctiveedge.partners/ourexperts/michael-w-leslie/) - Michael W. Leslie is a communications and operations executive with more than two decades of experience leading media strategy, public affairs, and organizational management across military, nonprofit, and corporate sectors. During his 20-year tenure with the Texas Army National Guard, Leslie served as Senior Public Affairs Manager, directing statewide media relations, crisis communications, and strategic storytelling. He produced
- [Samantha Brown](https://distinctiveedge.partners/ourexperts/samantha-brown/) - Samantha Brown is a seasoned strategist specializing in government relations, public affairs, and strategic communications, with over fifteen years of experience guiding organizations through complex political, regulatory, and economic environments. She has advised members of Congress, foreign governments, and domestic and international business leaders, shaping policy narratives, driving economic growth, and building trust across public and private sectors. Previously serving
- [Thomas Baker](https://distinctiveedge.partners/ourexperts/thomas-baker/) - Thomas Baker works with clients across Distinctive Edge Partners, assisting in technology scouting, relationship building, and general technical advisory. He is a passionate technical founder, early-stage investor, and engineer focusing on the development of experimental Artificial Intelligence and collaborative intelligence with a multidisciplinary background in experimental aerospace, rocketry and propulsion systems, energy generation, robotics, magnetics,
- [Judd Hollas](https://distinctiveedge.partners/ourexperts/judd-hollas/) - Judd Hollas brings over 20 years’ experience building, scaling, and restructuring high-growth organizations, to his work leading investor relations strategy at Distinctive Edge Partners. He has led 300% growth turnarounds by spearheading equity recapitalizations, financial restructurings, and digital transformations, in addition to a host of other business accomplishments. With deep expertise in growth strategy, fundraising, and financial structuring, he
- [Allison Chaney](https://distinctiveedge.partners/ourexperts/allison-chaney/) - Allison Chaney is a world-class digital marketer, successful entrepreneur and sought-after trainer and speaker who brings passion and deep expertise to clients looking to build, enhance and refine digital marketing efforts. A skilled strategist, she has served organizations throughout the globe, ranging from small businesses and Fortune 500 companies to NGOs and government agencies. Her
- [Brenna Kaminski](https://distinctiveedge.partners/ourexperts/brenna-kaminski/) - As a senior account manager at Distinctive Edge, Brenna brings deep experience in the areas of communication, strategic marketing, community outreach and events – in order to help organizations achieve consistent messaging and visibility. She is a leader in strategic communication, internal and external communication, event planning, and management. Brenna has held numerous corporate communications
- [Jennifer Walton](https://distinctiveedge.partners/ourexperts/jennifer-walton/) - As a strategic partner at Distinctive Edge, Jennifer brings deep experience at the nexus of communication, environmental change, and crisis response – in order to help organizations, prepare for and respond to the true nature of the issues we face today. She is a leader in strategic communication, risk and crisis communication, executive and leadership
- [Lauren Condoluci](https://distinctiveedge.partners/ourexperts/lauren-condoluci/) - As a senior strategist at Distinctive Edge, Lauren brings a proven track record of building and scaling high-profile public relations programs, preparing for and engaging in rapid response solutions, and developing public affairs programs and social impact initiatives for some of the world’s most recognized companies. A battle-tested strategist and media relations professional. Lauren has
- [B.J. Talley](https://distinctiveedge.partners/ourexperts/b-j-talley/) - A strategic partner at Distinctive Edge, B.J. brings vast experience across: aerospace, logistics, defense, industrials, and manufacturing, helping organizations leverage strategic communications to drive growth, engage stakeholders and protect what they’ve earned. He draws on two decades of experience leading strategic communications for government agencies, international private firms and Fortune 500 publicly-traded companies to deliver
- [Hon. Dan Donovan](https://distinctiveedge.partners/ourexperts/daniel-donavan/) - Hon. Daniel Donovan brings unique insights and experience to companies looking to navigate the complexity of working within government. A distinguished public servant, he has served as a member of the U.S. House of Representatives; the District Attorney for Richmond County, New York; and the Deputy Bureau Chief for the New York County District Attorneys
- [Tim Chrisman](https://distinctiveedge.partners/ourexperts/tim-chrisman/) - Tim Chrisman leads the space industry practice at Distinctive Edge Partners, bringing extensive knowledge, connections, and expertise to clients looking to advance interests across the space sector. A space policy and geopolitics expert who writes extensively about the future of humanity in space, Tim leads the Foundation for the Future, a nonprofit based in Washington,

## Call To Action

- [Knowledge](https://distinctiveedge.partners/ourcalltoaction/call-action3/) - Our expansive network and on-the-ground experience extend beyond the traditional aerospace and defense sectors, providing unique connections, insights and results for the clients we serve.
- [Connections](https://distinctiveedge.partners/ourcalltoaction/call-action2/) - Business is built on connections. Our team is comprised of highly skilled connectors who have spent their careers cultivating powerful relationships across industry, government, the media, analysts and the investment community.
- [Roots in Private Equity](https://distinctiveedge.partners/ourcalltoaction/call-action1/) - With roots in private equity, experience scaling hyper-growth start-ups and leadership within Fortune Global 500 companies, our team brings unique capabilities, making us the ideal partner to solve many complex business issues.

## Our Industries

- [Robotics](https://distinctiveedge.partners/ourindustries/robotics/)
- [Maritime](https://distinctiveedge.partners/ourindustries/maritime/)
- [Manufacturing](https://distinctiveedge.partners/ourindustries/manufacturing/)
- [Industrials](https://distinctiveedge.partners/ourindustries/industrials/)
- [Aerospace](https://distinctiveedge.partners/ourindustries/industrials-transportation-travel-services/)
- [Electronics & Tech Hardware](https://distinctiveedge.partners/ourindustries/other-highly-technical-areas/)
- [Transportation](https://distinctiveedge.partners/ourindustries/transportation/)
- [Telecom](https://distinctiveedge.partners/ourindustries/telecom/)
- [Energy](https://distinctiveedge.partners/ourindustries/energy/)
- [Government](https://distinctiveedge.partners/ourindustries/government-affairs/)
- [Defense and Cybersecurity](https://distinctiveedge.partners/ourindustries/defense-and-cyber/)
- [Logistics](https://distinctiveedge.partners/ourindustries/digital-enterprise/)

## Our Work With You

- [Government relations](https://distinctiveedge.partners/ourworkwithyou/work11/) - Government relations expertise and guidance
- [Public relations](https://distinctiveedge.partners/ourworkwithyou/public-relations/) - Public relations
- [Speaking and awards](https://distinctiveedge.partners/ourworkwithyou/speaking-and-awards/) - Speaking and awards
- [Content development and marketing](https://distinctiveedge.partners/ourworkwithyou/content-development-and-marketing/) - Content development and marketing
- [Strategic communications plan](https://distinctiveedge.partners/ourworkwithyou/work14/) - Integrated communications planning
- [Corporate Communications](https://distinctiveedge.partners/ourworkwithyou/work12/) - Corporate communication and employee engagement
- [Crisis Communication & Issues Management](https://distinctiveedge.partners/ourworkwithyou/work9/) - Crisis communication and issues management
- [Digital marketing transformation roadmapping to drive efficiently and set company up for growth](https://distinctiveedge.partners/ourworkwithyou/work6/) - Digital marketing transformation roadmapping to drive efficiencies and set company up for growth
- [Due Diligence](https://distinctiveedge.partners/ourworkwithyou/work3/) - Analyze communications, marketing and investor relations processes for efficiency
- [process improvements](https://distinctiveedge.partners/ourworkwithyou/work13/) - Communications, investor engagement & digital marketing process improvement
- [Staff Training](https://distinctiveedge.partners/ourworkwithyou/work10/) - Communications, digital marketing and investor relations staff training and development
- [Analyst Relations & Briefings](https://distinctiveedge.partners/ourworkwithyou/work5/) - Analyst relations and briefings
- [Fractional Chief Communications Officer](https://distinctiveedge.partners/ourworkwithyou/work2/) - Fractional chief communications officer
- [Executive Thought Leadership](https://distinctiveedge.partners/ourworkwithyou/work7/) - Executive thought leadership and profile development
- [Develop and revise go-to-market and product launch plan](https://distinctiveedge.partners/ourworkwithyou/work8/) - Develop and revise go-to-market and product launch plans
- [Investor engagement materials and coaching](https://distinctiveedge.partners/ourworkwithyou/work4/) - Investor engagement materials and coaching

## Forms

- [contact form](https://distinctiveedge.partners/metform-form/contact-form-2/)
- [contact form](https://distinctiveedge.partners/metform-form/contact-form/)

## Categories

- [Uncategorized](https://distinctiveedge.partners/category/uncategorized/)

## Tags

- [Event Strategy](https://distinctiveedge.partners/tag/event-strategy/)
- [Event Management](https://distinctiveedge.partners/tag/event-management/)
- [Maximize ROI](https://distinctiveedge.partners/tag/maximize-roi/)
- [Conference Strategy](https://distinctiveedge.partners/tag/conference-strategy/)
- [Defense Events](https://distinctiveedge.partners/tag/defense-events/)