Distinctive Edge Partners

WHAT WE DO

CRISIS COMMUNICATIONS

Distinctive Edge helps organizations manage complex crises and turn critical threats into manageable situations through expert communications strategy. Our team has served in executive leadership roles during high-stakes crises, helping organizations preserve reputation and emerge stronger from challenging situations.

We are fluent in crisis communications, public response, stakeholder management, and media coordination. Our leadership has managed government crises involving regulatory investigations, compliance violations, and congressional inquiries. We have guided Fortune 500 global companies through international crises, including regulatory enforcement actions, data breaches, and market disruptions.

Our expertise specifically addresses organizations facing issues with government or regulatory bodies—from SBA investigations and FDA enforcement to DOJ inquiries and international compliance challenges. We have successfully navigated federal agency investigations, state regulatory actions, and public scrutiny.

Effective crisis communications require seamless coordination of internal and external messaging. We develop targeted stakeholder communications, coordinate with legal counsel, manage media relations, and oversee employee communications while ensuring message consistency across all channels.

Acting as an extension of your internal team during critical moments, we provide immediate crisis response and long-term reputation management. When facing government scrutiny or a public crisis, Distinctive Edge serves as your strategic communications force-multiplier.

services include:

Crisis Management

  • Crisis preparedness & response planning
  • Rapid response team activation & coordination
  • Crisis messaging strategy development
  • Stakeholder mapping & communication prioritization
  • Interagency coordination Media relations & press response coordinationand collaboration
  • Legal counsel coordination & messaging alignment

Reputation Management & Recovery

  • Brand protection strategy during crisis
  • Long-term reputation recovery planning
  • Stakeholder relationship rebuilding
  • Post-crisis analysis & communications assessment
  • Crisis communication training & capability building

External Communications & Media Relations

  • Media strategy & press response coordination
  • Spokesperson training & media interview preparation
  • Social media crisis management & monitoring
  • Customer, client & investor communications
  • Regulatory correspondence & official responses

Corporate Crisis Communications

  • Data breach response & notification
  • Product recall communications strategy
  • Market disruption messaging & stakeholder management
  • Compliance violation response
  • Public scandal or executive issues

Internal Communications Management

  • Employee crisis communications & updates
  • Leadership messaging & internal coordination
  • Crisis team communications structure
  • Organizational change communications during crisis

Government & Regulatory Crisis Response

  • Federal agency investigation communications
  • Congressional inquiry management & response
  • SBA, SEC, FDA, & DOJ inquiry coordination
  • Multi-jurisdictional regulatory dispute coordination

our results

Business Growth & Network Expansion

  • 100+

    Introductions to tech-scouting contracts across the DoW and the aerospace & defense ecosystem

  • 570%

    Increase in stock price and attracting $50M AUD in new investment

  • +873%

    Increased engagement by building a strategic marcom program to nurture leads & strengthen client relationships

testimonials

“Joy and her team get it—and if you've worked in this space, you know that's rarer than it should be. They're straightforward, mission-focused, and understand the nuances of working with military leaders and the companies trying to solve big problems. They do their homework, speak both government and industry without needing a translator. Their civilian expertise bridges gaps that frankly, a lot of people can't. Knowing this team, it's evident they care about the mission, not just the meeting.”

General James Rainey (Retired) Commanding General of U.S. Army Futures Command

“Partnering with Distinctive Edge Partners accelerated the growth of our company. Their strategic insight, deep federal expertise, and hands-on support transformed our U.S. expansion. In less than six months, they built our presence in the United States from the ground up, helping us secure contracts, advocates, and visibility at the highest levels. Working with Distinctive Edge Partners has been a true game-changer for our company.”

Steve Ragiel President and Managing Director, Flash Metals USA

"From identifying the most impactful venue, to helping secure and manage industry-leading speakers and curating the perfect audience fit, Marcella and her team did an outstanding job with our Future of DoD Innovation event at SXSW. The event we put on was by far our biggest as a company. They turned what would have been an overwhelming and stressful process into a well-run and efficient experience that produced impact for our company and the industry as a whole."

Adam Rentschler CEO, Valid Evaluation