Distinctive Edge helps organizations manage complex crises and turn critical threats into manageable situations through expert communications strategy. Our team has served in executive leadership roles during high-stakes crises, helping organizations preserve reputation and emerge stronger from challenging situations.
We are fluent in crisis communications, public response, stakeholder management, and media coordination. Our leadership has managed government crises involving regulatory investigations, compliance violations, and congressional inquiries. We have guided Fortune 500 global companies through international crises, including regulatory enforcement actions, data breaches, and market disruptions.
Our expertise specifically addresses organizations facing issues with government or regulatory bodies—from SBA investigations and FDA enforcement to DOJ inquiries and international compliance challenges. We have successfully navigated federal agency investigations, state regulatory actions, and public scrutiny.
Effective crisis communications require seamless coordination of internal and external messaging. We develop targeted stakeholder communications, coordinate with legal counsel, manage media relations, and oversee employee communications while ensuring message consistency across all channels.
Acting as an extension of your internal team during critical moments, we provide immediate crisis response and long-term reputation management. When facing government scrutiny or a public crisis, Distinctive Edge serves as your strategic communications force-multiplier.
Introductions to tech-scouting contracts across the DoW and the aerospace & defense ecosystem
Increase in stock price and attracting $50M AUD in new investment
Increased engagement by building a strategic marcom program to nurture leads & strengthen client relationships
“Joy and her team get it—and if you've worked in this space, you know that's rarer than it should be. They're straightforward, mission-focused, and understand the nuances of working with military leaders and the companies trying to solve big problems. They do their homework, speak both government and industry without needing a translator. Their civilian expertise bridges gaps that frankly, a lot of people can't. Knowing this team, it's evident they care about the mission, not just the meeting.”
“Partnering with Distinctive Edge Partners accelerated the growth of our company. Their strategic insight, deep federal expertise, and hands-on support transformed our U.S. expansion. In less than six months, they built our presence in the United States from the ground up, helping us secure contracts, advocates, and visibility at the highest levels. Working with Distinctive Edge Partners has been a true game-changer for our company.”
"From identifying the most impactful venue, to helping secure and manage industry-leading speakers and curating the perfect audience fit, Marcella and her team did an outstanding job with our Future of DoD Innovation event at SXSW. The event we put on was by far our biggest as a company. They turned what would have been an overwhelming and stressful process into a well-run and efficient experience that produced impact for our company and the industry as a whole."