Distinctive Edge Partners

WHAT WE DO

Event Management

At Distinctive Edge, we take an integrated approach to corporate event planning and execution. We start with our client’s end goals in mind, helping to create custom experiences designed to build brands, strengthen relationships and maximize desired outcomes. 

As a full-service communication, marketing, and event management firm, specializing in aerospace and defense, we bring an unparalleled understanding of the bigger dynamics at play. This industry expertise enables us to go beyond traditional planning and execution services. We bring the right people, message, and brand experience together, helping to impact opinions and outcomes and placing our clients in positions of power in front of the key stakeholders that matter the most.

Acting as an extension of your internal team, we flawlessly execute the planning and delivery elements of your event, reducing overall risk and helping get your brand the exposure needed to build relationships and achieve objectives.  

The Distinctive Edge team brings vast experience executing impactful events. We have run media and events for activations at the U.S. Capitol and the White House, served as SXSW agency of record, and run a 1000+ person conference (which included a Shark Tank casting call) in addition to planning and executing numerous conferences, corporate events, receptions, investor dinners, roadshows and other brand activations and experiential events.

We bring our deep expertise and connections to speaker recruitment and management, as well as the media relations process, as we work with clients to ensure broader organizational goals are met. Our event management backgrounds, paired with highly skilled aerospace and defense industry communications and marketing expertise, give us a deep understanding of what is needed to achieve success and the experience to make it happen.

services include:

Tactics are dictated by business goals and may include:

  • Event Goals Identification & Strategy Mapping
  • Event Execution Plan Development & Management
  • Activation Design & Venue Selection
  • Speaker Acquisition, Preparation, & Management
  • Content Creation, Branding & Marketing
  • Vendor Sourcing, Contracting & Management
  • On-Site Management & Support
  • Attendee Registration & Support

our results

Business Growth & Network Expansion

  • 100+

    Introductions to tech-scouting contracts across the DoW and the aerospace & defense ecosystem

  • 570%

    Increase in stock price and attracting $50M AUD in new investment

  • +873%

    Increased engagement by building a strategic marcom program to nurture leads & strengthen client relationships

testimonials

“Joy and her team get it—and if you've worked in this space, you know that's rarer than it should be. They're straightforward, mission-focused, and understand the nuances of working with military leaders and the companies trying to solve big problems. They do their homework, speak both government and industry without needing a translator. Their civilian expertise bridges gaps that frankly, a lot of people can't. Knowing this team, it's evident they care about the mission, not just the meeting.”

General James Rainey (Retired) Commanding General of U.S. Army Futures Command

“Partnering with Distinctive Edge Partners accelerated the growth of our company. Their strategic insight, deep federal expertise, and hands-on support transformed our U.S. expansion. In less than six months, they built our presence in the United States from the ground up, helping us secure contracts, advocates, and visibility at the highest levels. Working with Distinctive Edge Partners has been a true game-changer for our company.”

Steve Ragiel President and Managing Director, Flash Metals USA

"From identifying the most impactful venue, to helping secure and manage industry-leading speakers and curating the perfect audience fit, Marcella and her team did an outstanding job with our Future of DoD Innovation event at SXSW. The event we put on was by far our biggest as a company. They turned what would have been an overwhelming and stressful process into a well-run and efficient experience that produced impact for our company and the industry as a whole."

Adam Rentschler CEO, Valid Evaluation