US institutional investors believe that Investor Relations (IR) accounts for a total variance of 30% in a company’s valuation – from a premium of 10% for “superb” IR to a discount of 20% for “poor” IR. — Rivel Research Group, “Harnessing IR’s Power to Impact a Company’s Valuation”
A strong communication and marketing strategy can significantly increase the value of your business leading up to an exit. Buyers are looking to mitigate risk and unlock potential value as a catalyst for clear growth potential.
Highlighting your company’s success in the marketplace, identifying, and mitigating reputation risks before buyers do, enhancing employee engagement, finding hidden opportunities to boost marketing KPIs and showcasing IP, data, and innovation, can make a significant difference in valuation.
We design and implement communication and marketing strategies that deliver significant increases in brand awareness, identify reputational risks, and enhance brand perception, helping operators and investors to realize premium value.
Strong brands command a higher valuation. We conduct a brand analysis, providing clear and detailed recommendations to enhance your value proposition and help you stand out from the crowd.
How much money are you leaving on the table? Our marketing audits help organizations identify areas of hidden value that can have significant impacts on revenue and valuation. We optimize current activities and uncover new strategies to increase the effectiveness of current marketing spend.
We take a buyer's communications and marketing approach to analyzing the client company and provide a "punch list" of things a potential buyer is likely to ask/request in due diligence from a omms/culture/marketing/ reputation standpoint to ensure that when potential buyers start screening for sellers and evaluating them, the client company has the upper hand.
It's about your valuation. Full and fair valuation requires a clear, compelling investment case articulated consistently to the right audience at the right time. Messaging to maximize your value in an acquisition or an IPO is quite different from typical selling messages for prospects, customers, or "features & business benefits "for press and analysts. We understand the issues and speak the right language to maximize perception of value with key decision makers.
Positive articles and inclusion in analyst reports pack a powerful punch when preparing your business for sale. We work with clients to develop a media strategy that goes beyond brand awareness, leveraging media to build a digital history of third-party validation targeted to enhance appeal to prospective buyers while generating traffic and connections, to enhance overall value.
“Strategy without tactics is the slowest route to victory. Tactics without strategy
is the noise before defeat.” – Sun Tzu