We work with clients to develop a media strategy that goes beyond brand awareness, leveraging new and traditional media to build a digital history of third-party validation targeted to enhance appeal to your target audiences while generating traffic and connections to improve overall value.

This often includes identification and outreach to specific reporters at key publications with targeted outreach designed to generate specific coverage that will have the desired impact.

For some clients, this means the right customer, investor, or acquirer read content tailored to them—reinforcing why they are the right choice. At other times, success is measured by the total share of the market or brand awareness. Some clients are best served by inclusion in key industry reports within the analyst community. Others benefit most from the identification and engagement of specific influencers.