How to Maximize ROI and Create Opportunities at CyberMarketingCon 2024


Attending CyberMarketingCon 2024 in Philadelphia this year? Here’s how to maximize your ROI and create opportunities before, during and after the conference.

Before the Conference:

    1. Clearly define what success will look like for you at this event. Is it generating leads, finding new partners, or positioning your company as a thought leader?
    2. Use social media to identify and connect with attendees, speakers, or exhibitors in advance. 
        • Use event hashtags like #CyberMarketingCon24 to maximize visibility and engagement.
        • Keep an eye on the event’s social media feed to stay connected with other attendees and industry leaders​.
    3. Reach out to relevant media or industry publications attending the event. Offer to provide insights or interviews to help gain media exposure for your company or products.
    4. Using the attendee list, if available, identify three key contacts using LinkedIn and request meetings with them at the event.
    5. Prioritize which sessions, panels, or networking events align with your goals and identify sessions where you can ask insightful questions to position yourself or your company.
        • The GovCon and Public Sector talk track events can be found here.

During the Conference:

    1. Attend panels and ask thoughtful questions that could invite further discussion.
    2. Actively post updates, share key takeaways, and tag speakers or companies in real-time. This increases visibility and keeps you top of mind for follow-up.
    3. If there are media partners or journalists present, find opportunities to introduce yourself and your company. Have sound bites or key messages ready.

After the Conference:

    1. Send personalized follow-up emails to key contacts within 48 hours of the event. 
    2. Create a post-event social media post summarizing your experience, key takeaways, or lessons learned. 
    3. Track how many leads, partnerships, or media opportunities came from your time at the event. Review what worked and what didn’t for future improvements.

With these strategies in place, you’ll make the most of your time at CyberMarketingCon and turn your conference experience into measurable success for your business. 

Distinctive Edge would be happy to help you develop your event strategy and identify and connect with key contacts. 

The Distinctive Edge team are business-builders with unique communications expertise and industry specialization. We help leaders solve business problems, thrive through transition, and achieve growth and engagement goals. The tools of our trade are strategic storytelling, investor and public relations, communications, marketing and event management. Make the most of your next conference: book a meeting with our team.