Distinctive Edge Partners

WHAT WE DO

INVESTOR RELATIONS

The Distinctive Edge team works with executives and internal investor relations officers to maximize value when executing a capital raise. We evaluate which types of investors will resonate most with your company, identify where those investors are most likely to be found on- and off-line, and then develop the messages most likely to compel them to action.

We offer a host of investor relations services, from crafting investment narratives to developing immediately-actionable IR communication recommendations that can be implemented by your internal team or executed by our seasoned staff.

We have been in your position, serving in leadership at public and private companies undergoing financial transitions. We have been responsible for raising the capital needed to achieve business goals—we understand the pressure.

However, we have also been on the allocator side, from serving on a family office investment committee and in executive management within a fund to personally investing across asset classes and representing dozens of fund managers. We understand the challenges investors and investment committees face on their side of the table in pursuit of yield.

We combine a unique mix of buy and sell side capital markets and investor relations experience with a relentless focus on understanding current investor motivations and historical market behaviors. This experience enables us to build communications strategies that have historically made exceptional business impacts—giving our clients the breathing room to continue generating the solid financial results critical to success.

services include:

Tactics are dictated by business goals and may include:

  • Value proposition & investor narrative development
  • PR & IR strategy development & positioning segmented to resonate with investors, analysts, & financial and trade media
  • Target investor identification & analysis— evaluation of types of investors likely to bring the highest value & be most likely to invest
  • Competitive market analysis & monitoring
  • Integrated communication plan for releasing & maximizing company milestones that reinforce value proposition (new product announcements, M&A activity, partnerships, etc.)
  • Leadership profile development
  • Public company communications
  • Analyst meeting, investor event, & roadshow coaching
  • Investor materials development, including decks, investor reporting, earnings presentations, & press releases
  • Presentation delivery coaching
  • Q&A & talking point development for executives & IR professionals
  • Investor event support
  • M&A communications
  • Funding announcements

our results

Business Growth & Network Expansion

  • 100+

    Introductions to tech-scouting contracts across the DoW and the aerospace & defense ecosystem

  • 570%

    Increase in stock price and attracting $50M AUD in new investment

  • +873%

    Increased engagement by building a strategic marcom program to nurture leads & strengthen client relationships

testimonials

“Joy and her team get it—and if you've worked in this space, you know that's rarer than it should be. They're straightforward, mission-focused, and understand the nuances of working with military leaders and the companies trying to solve big problems. They do their homework, speak both government and industry without needing a translator. Their civilian expertise bridges gaps that frankly, a lot of people can't. Knowing this team, it's evident they care about the mission, not just the meeting.”

General James Rainey (Retired) Commanding General of U.S. Army Futures Command

“Partnering with Distinctive Edge Partners accelerated the growth of our company. Their strategic insight, deep federal expertise, and hands-on support transformed our U.S. expansion. In less than six months, they built our presence in the United States from the ground up, helping us secure contracts, advocates, and visibility at the highest levels. Working with Distinctive Edge Partners has been a true game-changer for our company.”

Steve Ragiel President and Managing Director, Flash Metals USA

"From identifying the most impactful venue, to helping secure and manage industry-leading speakers and curating the perfect audience fit, Marcella and her team did an outstanding job with our Future of DoD Innovation event at SXSW. The event we put on was by far our biggest as a company. They turned what would have been an overwhelming and stressful process into a well-run and efficient experience that produced impact for our company and the industry as a whole."

Adam Rentschler CEO, Valid Evaluation