Distinctive Edge Partners

WHAT WE DO

MARKETING

We work with organizations to ensure their digital marketing efforts are hitting the mark. We unlock the full power of their digital presence by optimizing existing marketing efforts and uncovering new pathways for growth. We identify hidden value within your digital ecosystem to improve performance, elevate visibility, and generate measurable impact on revenue and valuation.

Our team refines end-to-end marketing processes, enhances ROI, and ensures your message reaches the right audiences with precision and consistency. We strengthen the channels that matter most. We conduct deep reviews of CRM workflows, build high-performing automations and drip campaigns, and develop compelling marketing collateral that supports sales and product positioning. Acting as your strategic marketing partner, Distinctive Edge provides the insights, structure, and execution support needed to accelerate digital performance and transform marketing into a powerful growth engine.

services include:

Tactics are dictated by business goals and may include:

  • Email, social & CRM optimization
  • Marketing collateral & product sheet development
  • Brand & website development
  • Website traffic & conversion
  • CRM process review & recommendations
  • Automations & drip marketing
  • Partnership marketing
  • Paid media analysis/strategy
  • Keyword optimization
  • Content amplification

our results

Business Growth & Network Expansion

  • 100+

    Introductions to tech-scouting contracts across the DoW and the aerospace & defense ecosystem

  • 570%

    Increase in stock price and attracting $50M AUD in new investment

  • +873%

    Increased engagement by building a strategic marcom program to nurture leads & strengthen client relationships

testimonials

“Joy and her team get it—and if you've worked in this space, you know that's rarer than it should be. They're straightforward, mission-focused, and understand the nuances of working with military leaders and the companies trying to solve big problems. They do their homework, speak both government and industry without needing a translator. Their civilian expertise bridges gaps that frankly, a lot of people can't. Knowing this team, it's evident they care about the mission, not just the meeting.”

General James Rainey (Retired) Commanding General of U.S. Army Futures Command

“Partnering with Distinctive Edge Partners accelerated the growth of our company. Their strategic insight, deep federal expertise, and hands-on support transformed our U.S. expansion. In less than six months, they built our presence in the United States from the ground up, helping us secure contracts, advocates, and visibility at the highest levels. Working with Distinctive Edge Partners has been a true game-changer for our company.”

Steve Ragiel President and Managing Director, Flash Metals USA

"From identifying the most impactful venue, to helping secure and manage industry-leading speakers and curating the perfect audience fit, Marcella and her team did an outstanding job with our Future of DoD Innovation event at SXSW. The event we put on was by far our biggest as a company. They turned what would have been an overwhelming and stressful process into a well-run and efficient experience that produced impact for our company and the industry as a whole."

Adam Rentschler CEO, Valid Evaluation