Marcella Caldwell

Manager of Business Operations

career accomplishments

Marcella built and scaled an eight-figure events company from the ground up including all operational policies and procedures, team training and development, company marketing and communication materials, sales, contract negotiations, and business relations.

Marcella managed and facilitated the execution of over 400 events per year maximizing productivity and efficiency between several teams of employees, contractors, and vendors from client acquisition to final deliverables.

Due to her unique experience in business operations and organizational leadership within the events industry, Marcella is a sought-after business consultant helping businesses organize their internal operational strategies and procedures to achieve growth and maximum outcomes.

industry expertise

Business Operations | Organizational Leadership | Brand Communication | Events Management | Photography

As the Manager of Business Operations at Distinctive Edge, Marcella Caldwell brings over a decade of business operations and event management experience specializing in analyzing, developing, and streamlining business operational policies and procedures to increase efficiency, productivity, and output. Her attention to detail, organizational leadership, creativity, and innovation are some of her most valued assets to clients and businesses alike.

Marcella knows what it takes to build a company’s infrastructure from the ground up. In her most recent position, she helped grow a startup events company into an eight-figure business with several different revenue streams. She oversaw the development and implementation of every SOP, workflow, policy, and procedure from client acquisition to deliverables while training and developing her team of employees and contractors. She facilitated the execution of over 400 events per year maximizing productivity and efficiency through measurable KPIs and targets to achieve a high-quality customer experience.

In addition to her extensive operations and event management background, Marcella is an award-winning photographer and speaker. Her work as been featured in several magazines, online publications, and industry forums.