Joy Schoffler




Joy Schoffler is a Partner at Ascendant Industries, a middle-market investment firm focused on defense, industrials, manufacturing and cyber security. At Ascendant, she sits on the investment committee and works with holding company leadership helping accelerate growth through strategy, systems and team development.

An award winning global brand strategist to business, government and high-profile individuals, Joy brings deep expertise accelerating company growth by building systems, messaging and teams to attract and convert customers, investors and key-stakeholders.

She started and sold technology-focused public relations firm, Leverage PR to NY based Caliber Corporate Advisers. At Leverage, Joy represented brands like SXSW, The Economic Ministries of Japan and Brazil, and developed a specialty FinTech practice.

Joy additionally ran media and events at the White House, US Capitol, UN, and a Shark Tank casting call among others. A FinTech leader, Joy represented many conferences including; Finovate and LendIt and worked across all FinTech verticals.

At Leverage PR, Joy built and executed strategies which enabled the companies she worked with to experience exceptional results. Firms she worked with have raised hundreds of millions in capital, went from start-up to exit, built and scaled cutting edge technologies, executed profitable M&A strategies, built and scaled international sales and distribution channels, closed major customers and created massive share-holder value.

In addition to advising clients who have raised hundreds of millions from seed to series C raises, Joy has personally led capital raises for direct investments ranging in value from $18-$80m. An expert within the financial technology space, Joy has deep experience building and scaling online investment platforms. In her most recent role she was fully responsible for building an award winning, tech-enabled, Public Non-traded REIT. Built at a fraction of the cost of competitors, it won CREs best new online capital raising platform and created successful acquisition channels for retail, RIAs and institutional investors.

With deep investment management experience, Joy currently serves as a partner at Ascendant Industries, investing across technology, industrials, defense and real estate. As an LP investor she manages a portfolio of FinTech and real estate investments and previously served on the executive team and investment committee for the Casoro Family Office.

She is an advisor and mentor to industry boards. Past and current board positions include: SXSW & AARP Accelerator, FinTech Professionals Association and spent 4 years with CFIRA working with the SEC and FINRA on JOBS Act implementation, enabling online investing as we know it today.

A sought-after speaker and media contributor, Joy won numerous awards including Women Communicators “Outstanding Communicators”, CEO Magazine “Entrepreneur of the Year” and Austin Under 40 award. Joy served as an officer in the Army Reserves & Texas State Guard.