Distinctive Edge Partners

WHAT WE DO

PUBLIC RELATIONS

We work with clients to develop a media strategy that goes beyond brand awareness, leveraging new and traditional media to build a digital history of third-party validation targeted to enhance appeal to your target audiences while generating traffic and connections to improve overall value.

This often includes targeted identification and outreach to specific reporters at key publications designed to generate intended coverage that will have the desired impact. We bring a history of success across media, ranging from top-tier technology and financial reporters to investment and entrepreneurial media. We have additionally run successful pitch campaigns across all major trades across OUSD (R&E’s) critical technology areas and have had numerous placements with local publications.

We are also experts at navigating the sensitivities of working across the federal sector. We work with PAOs across the landscape daily and understand the confidentiality needed and the sensitivities of public perception. We recently completed an engagement as a sub crafting language for OUSD (R&E) to communicate across Congress, the DoW, and other partner agencies.

services include:

Tactics are dictated by business goals and may include:

  • New & Traditional Media Relations
  • Analyst Identification & Briefings
  • Influencer Identification & Engagement
  • Blogger & Podcaster Outreach
  • Press Releases
  • Financial Communications
  • Media Training
  • Announcements
  • Competitive Analysis
  • Industry Awards
  • Speaking Engagements
  • Conferences & Events
  • Earned, Owned, Paid Media Analytics

our results

Business Growth & Network Expansion

  • 100+

    Introductions to tech-scouting contracts across the DoW and the aerospace & defense ecosystem

  • 570%

    Increase in stock price and attracting $50M AUD in new investment

  • +873%

    Increased engagement by building a strategic marcom program to nurture leads & strengthen client relationships

testimonials

“Joy and her team get it—and if you've worked in this space, you know that's rarer than it should be. They're straightforward, mission-focused, and understand the nuances of working with military leaders and the companies trying to solve big problems. They do their homework, speak both government and industry without needing a translator. Their civilian expertise bridges gaps that frankly, a lot of people can't. Knowing this team, it's evident they care about the mission, not just the meeting.”

General James Rainey (Retired) Commanding General of U.S. Army Futures Command

“Partnering with Distinctive Edge Partners accelerated the growth of our company. Their strategic insight, deep federal expertise, and hands-on support transformed our U.S. expansion. In less than six months, they built our presence in the United States from the ground up, helping us secure contracts, advocates, and visibility at the highest levels. Working with Distinctive Edge Partners has been a true game-changer for our company.”

Steve Ragiel President and Managing Director, Flash Metals USA

"From identifying the most impactful venue, to helping secure and manage industry-leading speakers and curating the perfect audience fit, Marcella and her team did an outstanding job with our Future of DoD Innovation event at SXSW. The event we put on was by far our biggest as a company. They turned what would have been an overwhelming and stressful process into a well-run and efficient experience that produced impact for our company and the industry as a whole."

Adam Rentschler CEO, Valid Evaluation